Bottle labels by Caleb Heisey
Bring in your bottle label art, as it stands. We’ll work all during class on the labels. So simple. Don’t forget the back of your bottle: to include the upc bars and nutritional information and/or alcoholic content as well as any text having to do with brand identity and product ethos. It is here you will demonstrate competent handling of small type. Consider Ilene Strizver’s typographic checklist.
Over break I’ll be out of town although working part-time and available to give feedback. Contact me via email if you like.
Thanks, Autumn for reminding me of this great resource for package design.
Got this bottle the other day in part because the wine is supposed to be tasty, but dang, that’s a pretty label. Love the mix of illustration and letter form.
Anyone interested in attending Create Upstate? It will encompass our second to last class… but with a calligraphy workshop, which is awfully tempting. On Friday afternoon, the great Dana Tanamachi-Williams will be speaking. Check Create Upstate’s student rates, let me know what you think.
Illustration and design by Abbey Lossing, SU ’14
Toro Loco was Abbey’s solution to this assignment last year. She graduated from this program last spring and is now an art director and illustrator at BuzzFeed as well as freelance illustrator in NYC.
For next week, write up a proposal and sketches for your beverage packaging assignment. One point of this assignment is Theme and Variation: the labels will clearly read as a series with each variation distinct.
You’ll design and illustrate bottle labels, a series of at least three. You can choose fruit drinks, flavored water, iced tea, wine, beer — your choice. Whatever you choose, find bottles of the size, shape and material that your labels would go onto. You can make your labels any size or shape that will fit that bottle, so long as the customer can read the front of the label clearly to see what is inside. (Bear in mind, if you choose wine and want to do a Pinot Noir, a Chardonnay and a Sauvignon Blanc, these bottles typically have different shapes depending on the wine inside.)
Your design must have an illustrated component, display type and secondary type. Design and illustrate not only the front label but also the informational label at the side or back. Study labels of the type that you are doing. It’s your job as a visual communicator to express the contents of the product to the intended client. You can copy existing text or write original copy for your own labels, but your goal is to make it look utterly authentic. For example, there will be a UPC code, alcoholic beverages will need a warning label and there will be a list of ingredients if its fruit juice.
For crit, Photoshop the labels onto photos of the right kind of bottles. (You can use Free Transform > Warp to get the label to wrap around the bottles’ curves.) You will also design a page showing the 3 labels flat. As ever, hand in your sketches with your final prints. Save your digital files of the original artwork to your Dropbox folder as well. This assignment’s critique will be on March 27.
CRIT! Bring your poster, printed out 11 x 17″ as well as all your process work to be handed in. We’ll meet first in the computer lab and then hold crit down in Room 215c. You all were marvelously involved for the previous crit, so I look forward to your fresh insights on the posters.
If anyone needs help, with design, typography or software issues before then, I could be available late morning or early afternoon Tuesday or Wednesday. Email me if you need to.
Will found a video of the great John Cleese saying pretty much what Paula Scher was talking about, but as seriousness and solemnity pertain to comedy.